why we do what we do

And how we do it.


We want the world to know how powerful Art is. And what better way to prove it than showing people how they can use the artistic expression to change themselves and the world around them. Happy people make others feel the same way, and that is why we want to help others be the best version of themselves every single day. 

Art doesn’t demand that you change your life any more than trying meditation demands that you shave your head and enter a monastery
— Pat B. Allen, PhD


Why Art?

As the American Art Therapy Association mentions, Art engages the mind, the body and the spirit differently from verbal communication alone. Art uses physical movement, involves the senses and has a symbolic representation that can surpass the words capacity to describe the human experience. Using it as a tool of expression, it can help empower not only the individual, but also the community. 

Dr. Natalie Rogers highlights in her book “The Creative Connection” that the Arts have the capacity to help us: increase insight and self-awareness, identify and express feelings, improve problem solving skills, create opportunity for self-healing, practice active relaxation, improve social relationships amongst other benefits. 

Why Self-Awareness?

Self-Awareness is a key component for self-improvement according to experts in the field of psychology, such as Daniel Goleman, PhD, expert in emotional intelligence. Self-Awareness has been explored by several authors, highlighting:

  • The more we know about our own emotions and how we work, the better we understand why we feel the way we feel and why we do what we do.

  • The more conscious we are about our own emotions and behaviors, the easier it becomes to improve them.

  • The more clarity we have about ourselves, the easier it becomes to adapt life changes that suit our needs.

  • The more conscious we are about our strengths and weaknesses, the more confident we become to make choices

  • The more we recognize our own personality, the more we can understand the differences between ourselves and others, improving our socializing skills.


What is Intuition Painting®?

It’s using painting as a meditation technique. How? Imagine engaging with paint without a preconceived image in mind, letting the process of creating be guided by your intuition, your movement and sound. According to Pat B Allen, PhD, it’s a type of art making that is accessible to people with any level of art experience as it is focused on creativity and not on technique. During these groups, we focus on creating in a critique free environment. Our goal is to use the painting experience as a way to understand ones own path, behaviors and inner experience.


What is Critical Food Design?

It’s attending a meal with strangers and using the experience to become a better version of yourself. Francesca Zampollo, PhD, explains Critical Food Design’s aims is to help the individual reflect on his or her own values, morals and practices. What we do is we use the entertaining environment that food can provide to raise awareness, expose assumptions, provoke action and spark a debate.